Our Story

Tucked away in the buzzing heart of Mount Lawley, Perth (yes, where the coffee’s strong and the creativity stronger), Soul Collective is your go-to spot for all things handmade, heartfelt, and a little bit fabulous. Since launching in 2021—aka, “The Year Everyone Started Baking Bread”—we’ve been proudly championing over 50 incredibly talented local artisans and small businesses from across Australia.

Our mission? Support local, celebrate creativity, and make shopping feel less like a chore and more like a treasure hunt.

But we’re more than just a pretty shop. We host events and workshops where strangers become friends, paint gets spilled (occasionally on purpose), and creativity runs wild. Basically, it’s like craft club, but cooler—and with snacks. (Ok, maybe we haven’t had that many events and workshops this year but plans are in the pipeline, we have just been a little busy… stay tuned!)

We’re endlessly grateful to our wonderful community (that’s you!) for showing up, cheering us on, and proving that people really do love supporting local. You’ve helped turn our little dream into a full-blown, joy-filled reality—and we couldn’t be more thankful.

As we continue to grow, evolve, and possibly buy too many crystals, we’re excited to see where this wild ride takes us next. Spoiler alert: we hope it’s with you right there beside us.

xxx

Alyssa and Amanda (and Chloe but she’s old and she won’t even know she got a mention)

Meet the Team

  • A small fluffy dog peeking out from under a wooden and metal multi-level shelf inside a store.

    Chloe

    MORALE OFFICER, SECURITY, LOVER OF PATS, SHELF FILLER

    (While Chloe is not great on the till or reaching tall shelves, she does her best without opposable thumbs. )

  • A woman with curly red hair smiling outdoors.

    Alyssa Vanderlaan

    FOUNDER, MARKETING DIRECTOR, ACCOUNTS EXTRAORDINAIRE

    (Alyssa has harnessed her smarts and height to the point of world domination. I mean, honestly, what doesn’t Alyssa do?!)

  • A woman with shoulder-length blonde hair smiling and opening her mouth, wearing a pink tank top, with a colorful tapestry hanging on a white brick wall behind her.

    Amanda Gray

    DIRECTOR, CEO (CHIEF EXCITEMENT OFFICER), GENERAL LOGISTICS

    (No one really knows what Amanda does but sometimes she answers emails and is obsessed with barcoding items in store.)

  • A woman with short dark hair and earrings wearing a strapless satin dress, smiling at an indoor formal event, with other women in the background.

    Lee Pinner

    SALES MANAGER, MAKER LIASION, VISUAL MERCHANDISING

    (Lee doesn’t know we gave her all these job titles but seriously, what isn’t Lee good at?!)

  • Black-and-white photo of a smiling woman with long hair, wearing a tank top and a necklace, outdoors with a chimney and sky in the background.

    Sarah Chapman

    REIKI MASTER, POSTIVITY BRINGER, YIN TEACHER

    (Sarah brings the Funday to Sunday twice a month. And if you are like us and can’t get enough of Sarah’s good energy, you can book in a reiki session at the shop with her directly. Prepare to walk out blissed out!)

  • A woman with brown hair wearing a black leather jacket, smiling and standing behind a display table with jewelry and dried flowers, holding a large wooden sign that has a moon and waves design with the words 'wild dawn' written underneath.

    Jacinta Pillage

    LONGEST STANDING, MOST LOYAL EMPLOYEE AND MAKER

    (Jacinta also happens to be the most elusive person when it comes to the camera so please make sure to pop in on a Saturday to see her gorgeous self and get first dibs at her amazing jewellery!)

  • A woman in an olive green dress stands outdoors at night near a large tree, illuminated by an external light, with greenery and a small pavilion visible in the background.

    Anita Emor

    RESIDENT SOUND BATHER, NEWEST STAFF MEMBER, GENUINELY AWESOME HUMAN

    (Anita is the cool girl you always wanted to be friends with and the best part is, she is the KINDEST person so you can! And if you haven’t yet, get amongst her Sound Bath Meditations!)

  • A young woman with shoulder-length hair and hoop earrings stands outdoors on a balcony, wearing a white t-shirt and a peach-colored floral slip dress, with a lush green forest in the background.

    Asha Rogan-Green

    WEBSITE GURU, SEO SPECIALIST, CHLOE BABYSITTER

    (Everyone needs an Asha and if you don’t have one, find one. But not ours, we need our Asha. She’s young, she’s fast and by golly, we love her!)